Juan
Hi! I'm Juan.
Lead Product Designer with 10 years across growth, core product, and 0-to-1 in B2C, B2B SaaS, and eCommerce.

Lead Product Designer with 10 years across growth, core product, and 0-to-1 in B2C, B2B SaaS, and eCommerce.

View Case Studies

View Case Studies

2016

© 2026

(01)

(About)

© 2026

(01)

(About)

Juan

2025-Present

Independent

Freelance

Product Design Lead

Driving revenue growth for a cannabis e-commerce client by leading CRO and AOV optimization with UX research and data-driven experimentation.

2022-2024

Figment

Principal Product Designer

Scaled B2B SaaS adoption by 56% and retention by 43% through design-led strategy, transforming complex digital asset investing into a clear, confident user experience.

2016-2022

Beachbody/Openfit

Lead Product Designer

Over 6 years, drove growth across Beachbody brands by designing high-impact e-commerce and mobile experiences, boosting conversion 37%, engagement 50%, and reducing churn 33%. Led experimentation, personalization, and mentored designers.

(02)

(Portfolio)

© 2026

(02)

(Portfolio)

Selected Case Studies

Villa
LA portrait
Villa
LA portrait
Villa
LA portrait

(03)

(How I Work)

Understand & Align
Design & Collaborate
Test & Adapt

(03)

(How I Work)

Understand & Align
Design & Collaborate
Test & Adapt

(03)

(How I Work)

Understand & Align
Design & Collaborate
Test & Adapt